Product designer specializing in AI-driven prototyping ⚡️ and accelerating design iterations for complex SaaS workflows.

The Approach

Replacing static mockups with interactive AI prototypes.

With over 8 years of experience designing data-heavy platforms, I realized the traditional Figma-to-developer handoff is fundamentally broken for complex SaaS. Today, I use AI to rapidly generate functional UI code—moving from UX architecture straight into the browser. This allows us to validate real product ergonomics instantly and helps engineering teams ship features in a fraction of the time.

Domain Focus

  • B2B SaaS Platforms
  • Enterprise Dashboards
  • Data-Heavy Workflows

Core Skills

  • UX/UI Architecture
  • AI-Driven Prototyping
  • Design Systems

Selected Works

Curated Selection

iSearchFrom
B2B SaaS · Search Visibility2025-Present

iSearchFrom

iSearchFrom shows SEO teams and agencies how a brand appears in Google, Google Maps and AI answers, checked from any country, city or map pin. I joined to turn a decade-old free utility into a paid platform, and I now lead design and frontend across the whole product: the app, the design system, the marketing site and the new white-label client portals. We are a two-person product team. I own the experience end to end, from research and UX architecture to the shipped SvelteKit code, and a backend engineer owns the API and infrastructure. I design directly in code with AI agents, so what I design is what ships. The new platform launched in August 2026 and has shipped new capabilities almost every week since.

RoleProduct Designer & Design Engineer
ImpactLaunched the new platform in August 2026. The winning hero layout doubled the share of visitors who tried the real-IP search (68% vs 34.8%), and white-label client portals with 57 report blocks are in final QA.
Sogiry
B2B SaaS / Automation2023-Present

Sogiry

Sogiry is a robust B2B repricing automation platform built for e-commerce power users. It tackles the intersection of UX, trust, and complex business rules, allowing store managers and key stakeholders managing thousands of SKUs to **maintain competitive pricing without destroying profit margins**.

RoleProduct Designer, Frontend Engineer, System Architect
ImpactEarly adopters reduced pricing-management time by 75%, with a 0% critical error rate from margin guardrails.
Laundry Sauce
E-Commerce2021-2023

Laundry Sauce

Elevating the digital experience for the world's best-smelling laundry detergent brand. The core challenge was translating a highly sensory product—fragrance—into a purely visual digital medium. After an initial MVP that missed the mark on communicating 'cleanliness,' we pivoted the branding and UX to a crisp, premium aesthetic that breaks the mold of traditional CPG brands, turning a standard grocery store experience into a luxury boutique.

RoleLead Web & UX Designer
ImpactRaised perceived brand value while strengthening bundle, AOV, and recurring subscription paths.