Curriculum
Vitae

Currently building and scaling Sogiry (sogiry.com), an automatic repricing software built specifically for e-commerce retailers. Leading the overarching product vision, technical architecture, and go-to-market strategy. Designing a seamless, intuitive dashboard that allows store owners to effortlessly automate complex pricing strategies based on competitor data and market fluctuations.

Lead design and frontend for iSearchFrom, a search visibility platform that shows how brands appear in Google, Google Maps and AI answers from any location. Turned a decade-old free SEO utility into a paid SaaS that launched in August 2026. Own the design system, the SvelteKit app, the marketing site and white-label client portals in a two-person product team with a backend engineer. Design directly in code with AI agents, and ran the landing hero A/B test that doubled the real-IP search try rate.

Built a highly successful independent consulting practice, maintaining a 100% Job Success score and Top Rated Plus status with over 4,000 hours logged across 60+ projects. Partnered with global clients to deliver top-tier product design, e-commerce architecture, and SaaS interface design. Conducted comprehensive web/mobile UX audits and handled end-to-end design lifecycles.

Redesigned the web experience for Sprizzy, a leading YouTube promotion and video advertisement platform. Improved creator/brand dashboard flows, analytics UX, onboarding, and conversion paths. Worked across UI implementation, interaction design, CRO, and product iteration for ad-campaign workflows.

E-commerce UX/UI Design for Laundry Sauce. Improved the digital experience by merging luxury aesthetics with direct-to-consumer e-commerce best practices, increasing conversion optimization and product discovery.